Bold Ideas.
Beautiful Pictures.
A multi award winning production team making commercials, documentaries and big brand films. We pore over every frame, driven by a relentless pursuit of the perfect story.
When semi-skimmed is not enough, insist on FULLCREAM.
Talent FC
Everything we do revolves around talent and team. Great creative strategies come from using the best people who are most in tune with the client and project. That’s how we work.
Our network includes the best directors, DoPs, producers, casting, art department, editors, VFX designers, sound designers and other exceptional people across all production disciplines.
Everything we do revolves around talent and team. Great creative strategies need to be realised by the best people who are most in tune with the client and project. That’s how we work.
A Sicilian Dream
BROADCAST AND THEATRICAL FEATURE DOCUMENTARY
Devise and make a feature length documentary about the legendary Targa Florio mountain race in Sicily, its founder Vincenzo Florio and its influence on motor racing. The ambition was to capture the film in the Sicilian Madonie Mountains where the story itself unfolded 100 years ago.
A beautiful tease – then full feature film production for racing enthusiasts and beyond. First, a story idea and a way to attract investment in the film: a teaser shot over 10 days in Sicily and shown to invited parties at Pinewood Studios. Then, a unique visually rich feature documentary. A SICILIAN DREAM was written, produced and directed by our team, its narrative twisting through time and technique, widening the film’s appeal to a broader audience.
An instantly successful investment teaser and a film that has won multiple awards around the world. After a single viewing of the trailer, investors declared themselves in. The resulting film, created with huge ambition despite many obstacles and a limited budget, premiered at the Prince Charles Cinema in London’s West End and won a raft of international awards. It sits proudly on Amazon Prime with a 4.5-star rating.
Time.Change
SHORT FILM FOR BP EXPLORING DISRUPTIVE TECHNOLOGIES
Create a company-wide shift in the understanding of disruptive change. Whilst intelligent and experienced, some employees were not intuitively linked to revolutionary change that could render much of what they do and think redundant. The film, therefore, needed to engage people in a conversation that encourages them to think differently, examining a real-world scenario outside their comfort zone.
Forward to the past: a thought-provoking look back over the next 10 years. We play with time, seeing into the progressive ‘inevitable’ future. Two partners of a disruptive digital energy company look back towards now. They see the success of their innovation, working without corporate structures. Very quickly, they left the sleeping giants far behind, providing ultra-efficient energy via emerging digital capabilities. Time changes… inevitably.
Extremely well received by BP’s global digital team. Creating a stir amongst wider employee groups, the project led to further commissions and a content campaign across multiple channels, massively expanding the conversation about the company BP needs to become in a new and revolutionary digital world.
They said it couldn’t be done
HERITAGE BRAND FILM FOR CASTROL
Reignite a company heritage story making it contemporary and future focused.
Until now, the story was told by re-cutting the same archive for increasingly diverse global employees. Castrol needed a more powerful full cream voice to bring brand meaning to its footage and re-engage with today’s audiences.
A drop of gold: a short film with the central theme of Castrol’s defiant pioneering spirit.
Filmed at Pendine Sands where Castrol’s world record breaking began, the film plays on a poem by Edgar Albert Guest while capturing the voice of Castrol: always pushing boundaries, proving that anything and everything is possible: “We can… and we did… and we will.” Beautiful VFX metaphors combined with reflected glories to enrich the story and underline the value in heritage.
A multi-award-winning film shown across the world that brings home the Castrol difference. Used for sales and marketing, in presentations and events, the film has been used internally to motivate staff and new hires in all territories, reinforcing the company’s heritage, values and ongoing purpose.
Challenge Us
TV COMMERCIAL AND DIGITAL CAMPAIGN FOR HOMEBASE
A national campaign to drive sales of a new range. Introducing new high quality competitively priced kitchens – Kit and Kaboodle – Homebase wanted to communicate the excitement that its own staff have for the product – and invite consumers to challenge them on style, quality and price.
Moonlight serenade: before dawn activity with staff finessing the finishing touches. Working with The Brand Agency, we filmed overnight in a Homebase store using remote head cranes. Creating a pre-dawn atmosphere with pools of moonlight, we moved into early dawn as staff busied themselves with last minute preparations. Our approach created opportunities to showcase tightly focused camera moves covering key selling points and the style, quality and price challenges.
A dramatic rise in kitchen sales and footfall as consumers engaged with the new offer. We went on to create additional retail spots, extending activity to carry forward the campaign’s momentum.
FIVE CARS ON A STILETTO HEEL
BIG SCREEN PRODUCT LAUNCH FILM FOR CASTROL EDGE
A high profile product launch to showcase performance gains delivered by a new automotive product. The task was to introduce a new titanium enhanced oil to automotive markets at CERN and the Geneva International Motor Show. We had to communicate, quickly and simply, the complex improvements being delivered in oil performance under extreme engine pressure. It had to be memorable.
A mechanical dance and a stack of cars. The Fullcream team devised an engaging narrative focused on the single fact that pressures in engines are now as great as five cars resting on a stiletto heel. Execution meant filming a complex combination of a dancer painted in silver, a stack of five cars resting on a stiletto heel, and enough studio space to accommodate ‘floating engines’ A superb visual explanation of a highly technical product.
Fantastic responses with people expressing delight in actually understanding. Following the launch, the film has been used far more widely than originally planned to support global sales and promotions. It has also motored its way to numerous international awards.